Generix Group continues its transformation and confirms its ambitions for international expansion, with the appointment of Raphaël Sanchez to the Executive Committee as Chief Revenue Officer

Generix Group transforms itself and asserts its ambitions as a leading software vendor. Raphaël Sanchez’s ambition? Accompany the group in accelerating its transformation and international development in order to be, by 2028, one of the centaurs of the Supply Chain. This ambition is underpinned by significant investment in R&D around Data and AI, continued external growth, the generalization of the SaaS model and the implementation of an assertive partner strategy in a context of hyper-growth. As Chief Revenue Officer, Raphaël Sanchez will implement this new strategy, combining short-term performance with ongoing transformation over the next five years.

The Group’s international expansion is also at the heart of Raphaël Sanchez’s missions, in order to better respond to the local challenges of its customers, be they functional or regulatory. The software vendor will continue its international deployment, whether through its strategy of targeted acquisitions or via its integrator partners. Eventually, Generix Group aims to balance its geographical presence worldwide between North America and Europe.

“I am very pleased to join Generix Group’s Executive Committee as Chief Revenue Officer and to have the opportunity to actively contribute to the deployment of the Boost Together 2028 strategic plan. Through this plan, our ambition is to make Generix Group a world leader in the “360” Supply Chain, i.e. to strengthen and optimize relations between suppliers and customers, via the end-to-end management of all their flows; whether physical, via the supply of goods from production to delivery, or logical, via the integration of financial systems, from order to payment. We are committed to proposing responsible, innovative solutions that not only meet our customers’ needs for performance and competitiveness, but also address the major challenges of our century, such as reducing our customers’ carbon footprint, emancipating the circular economy, and reducing the arduousness of the day-to-day work of our customers’ logistics operators.

As for international expansion, it’s inherent to our strategy, since every day we connect suppliers, customers and consumers across the globe. Our goal is clear: to become one of the world leaders in Supply Chain “360” by 2028. I look forward to this exciting challenge, and to working hand-in-hand with our customers and partners to shape the future of the supply chain.” explains Raphaël Sanchez.

Raphaël held a number of positions at IBM France in the Data and BI field, culminating in his appointment as Director of Sales for IBM Software Group France. He then moved on to IBM’s Services division, where he combined sales and delivery to manage IBM Global Technology Infrastructure Services France, in the wake of the acceleration of SaaS and the Cloud. In 2020, Raphaël will lead the demerger of the services business in France with the creation of Kyndryl. He holds an International Master’s Degree in Management from Skema Business School.