Generix Group | Laurence Dugué named Alliances & Channel Director

Paris, 6 May 2015 – With 25 years’ experience in international business and partnership development in the software industry, Laurence Dugué is taking over at the helm of the Alliances & Channel Department at Generix Group, a vendor of application solutions for manufacturing, logistics, and retail ecosystems.

Press release

Laurence Dugué started her career as a Business Engineer at IBM. Then at Oracle, she joined the Alliances team and held down the function of Partners Business Engineer. Laurence then joined SAP as Partnerships Director for France and North Africa after managing Ariba’s strategic partners in Europe. In late 2004, she founded A2Partner, the first consultancy firm specialized in Alliances, Channel, and Business Development. Laurence has a postgraduate degree in International Law and a Business Engineer qualification. She has Strategic Alliance certification from Insead. She founded and now chairs ADALEC, the National Association of Partnership Directors, and is chairwoman of AFDEL’s Ecosystem and Partnerships Committee. She lectures in Indirect Sales at the University of Montpellier. “Generix Group is a leader in the digital transformation of Commerce. In this context, the Alliances and Channel approach is more than ever at the heart of our growth strategy” said Generix Group CEO, Jean-Charles Deconninck. “I have total confidence in Laurence Dugué to develop our consulting firm and reseller partnerships both in France and abroad. Her operational and strategic skills and expertise in managing partnerships will stand to her in taking up the challenge we are entrusting her with.”

Beyond developing new partnerships and managing partner relations, the Alliances & Channel D partment’s mission is to adapt the Generix Group’s Partners strategy and offer partners the best international environments possible. Generix Group is implementing a program called the G-Partner Program:

Referral Program: This program hires and compensates partners who provide business – Alliances
Active Program: Recruiting of Var type “reseller” partners, software publishers and Web Agencies in France and abroad – Channel

“I am delighted to be joining a company renowned for the quality of its SaaS and innovative offerings” added Laurence Dugué. “The Generix Group’s desire to insource through a robust ecosystem persuaded me to give this adventure a try and take part in winning over new markets by establishing partner networks.”

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