February 17, 2014

A leader in specialised retail deploys its multi-brand cross-channel strategy with Generix Group

Paris, 17 February 2014 – Distriplus, a major player in specialized retail in Belgium once again put its trust in Generix Group by adding the cross-channel sales and marketing platform, Generix Collaborative Customer, to its traditional payment methods, to boost customer relations.

Press release

“With over 210 shops and sales of around €250 million, Distriplus is a leader in the field of specialized retail in Belgium and Luxembourg with its brands Club, Planet Parfum and Di.” explains Inge Neven, Chief Operating Officer at Distriplus, “Our ambition is clearly to launch our e-commerce business within the framework of an omnichannel distribution strategy.” Distriplus, which already has the Generix Collaborative Customer (GCC) in-store payment base, once again shows its trust in Generix Group by choosing GCC’s cross-channel promotion, loyalty, and single basket services.

“Our full expertise of the GCC sales promotion and customer loyalty modules in their single-channel store version and the coherence of this platform, which is easy to start up, reassured us,” specified Vincent D’Hondt, IT Project Manager at Distriplus, “In addition, this solution offers the advantage of interfacing natively and quickly with our existing back-office environments, such as with our CRM tool which we are currently setting up.”

“Getting the GCC platform allows us to make an essential step in the capitalization of the customer portfolio of our different brands,” concluded Inge Neven, “and therefore to encourage synergies between the brands, which is a key element of our development strategy.” Generix Collaborative Customer is a cross-channel platform that allows retailers to connect to the existing back office (CRM, ERP, BI, etc.) to carry out, in real-time and consistently, promotion, loyalty and sales actions on all front-office applications (payment, websites, mobiles, social networks, etc.). With GCC Promotion, the customer’s satisfaction is improved by offering, throughout the shopping experience, different bespoke advantages to encourage the impulse to buy. Generix Group provides its GCC Loyalty service to retailers to optimize the conversion of consumers into loyal customers by offering more bespoke advantages, and a program to win and use loyalty points. The promotion and loyalty rules can be pooled between several companies in the same group: loyalty points, money-off coupons, gift cards, loyalty cheques, etc.

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